You Make Me Linear but You Dont Know

It's hard to serve your customers' needs if y'all don't know what they are. That'due south where form and survey apps tin can exist helpful, letting you lot gather feedback, collect data, and inquire questions of the people your business serves.

Plough forms and surveys into business growth

While some form apps are part of larger customer management suites, many of the best tools let you build forms and surveys, distribute them to your audience, and perform data analysis on the submissions yous receive—completely for complimentary.

We considered more than than 20 free form and survey builder tools to find the all-time ones out at that place. Here are our top picks.

The nine all-time free form builders and survey tools

• Google Forms for the fastest course creation

• Microsoft Forms for analyzing results in Excel

• Cognito Forms for unlimited forms with advanced features

• HubSpot Form Architect for pop-upwards forms

• SurveyPlanet for gathering lots of responses

• SurveyMonkey for an extensive library of pre-written questions

• Zoho Survey for business-oriented surveys

• Jotform for building forms from a template

• forms.app for attractive-looking forms

What makes a not bad free class builder/free survey builder?

How we evaluate and test apps

All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it's intended to exist used and evaluating it against the criteria we ready for the category. We're never paid for placement in our articles from any app or for links to whatever site—we value the trust readers put in u.s. to offer accurate evaluations of the categories and apps we review. For more than details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

To find the best free course builders and survey tools, we investigated and tested more twenty of the near popular options. Here are the master criteria we kept in mind:

• They let you create as many forms/surveys for complimentary as possible. Some of our picks limit the number of questions you lot can ask or the number of responses y'all can receive, but some offer completely unlimited forms and responses. Nosotros looked at which services accept the near generous free plans overall.

• They let you build your form or survey hands. If you don't want to spend money on a survey tool, yous probably don't want to spend a ton of time, either. We looked at how easily these services permit you lot set upward your course, which includes how robust their existing form library is, equally well equally how uncomplicated it is to tweak forms or build them from scratch.

• They have robust blueprint and theme tools. We chose to prioritize apps that make information technology easy to tweak the colour scheme, fonts, layouts, or branding of the forms, then you can make sure your surveys are like shooting fish in a barrel for your audience and consistent with your brand.

With those criteria in listen, and looking for unique features that set the apps apart, we narrowed down our list to the following 9 options.

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All-time free form builder for the fastest grade creation

Google Forms (Spider web)

Google Forms is the fastest, nearly intuitive manner to build a form. Calculation and editing course fields in the Google Forms editor is noticeably faster than using any other app, with question types updating as y'all start typing (for example, Google Forms recognized an open-ended question as we were typing and automatically inverse the respond field from multiple choice to a textbox). Yous can even reuse questions previously added to other forms to speed up the procedure.

While Google Forms is technically a class builder, you can besides utilise it to create surveys, polls, or even quizzes that get automatically graded. Collect curt- and long-form questions, use linear scales to capture sentiment, or upload several images to let people choose from multiple options in a filigree.

Google Forms offers eleven different field types—all of the major types you'd expect in a course or survey tool. Information technology also has simple data validation checks for text fields and conditional logic that serves different questions based on previous answers. Yous can't accept payments through a Google Form, but you can accept uploaded files and save them right to Google Bulldoze.

If you demand to interact with teammates on a course, you can share it with your colleagues then they can add and edit form fields too—fifty-fifty in real fourth dimension. Afterward your form is published, view responses equally a study in Google Forms, get emails for new responses, and/or consign responses to Google Sheets to sort, filter, or visualize your data in a more than meaningful style.

Finally, you lot can use Google Forms' Zapier integrations to transport your form responses to the correct place. For example, you can automatically add new grade responses to your to-do listing or email marketing tool, or get a notification in your team chat app whenever in that location's a new response.

Google Forms Cost: Free with a Google business relationship

All-time free form builder for analyzing results in Excel

Microsoft Forms (Web)

Like Google Forms, Microsoft Forms is an intuitive, powerful, and gratuitous form app created by a engineering science giant. Information technology works largely in the aforementioned mode, but with more information assay capabilities cheers to its integration with Excel.

Building your form is fast and simple: add together a question, choose the reply format, and type in your questions and response options. You can even choose from unique response types y'all won't find in the majority of other free apps, like Cyberspace Promoter Score or Likert.

To collect responses, ship a direct link to others or embed it on your website or in Sway. Once the information starts coming in, you tin can see a quick overview within the Microsoft Forms interface or open up your responses in an Excel spreadsheet for more advanced analysis and visualization.

Microsoft Forms Price: Free with a Microsoft account

Y'all can besides employ Excel Online to create a survey in Excel that collects your results directly in your survey—and if you have a Microsoft account already, it'southward gratuitous. Open up a new spreadsheet in Excel Online, click Insert in the toolbar, and select Survey. Requite your survey a title, add your questions using seven dissimilar response types, and decide whether or not to make questions required. When you're finished, click Salvage and View to preview your survey, or click Share Survey to grab a link to share with others.

All-time gratis form architect for unlimited forms with advanced features

Cognito Forms (Spider web, Windows)

Google Forms offers only basic conditional logic and doesn't permit you lot take payment data. SurveyMonkey has more advanced logic and lets you accept payments—but just if you subscribe to a premium programme. So if you need more advanced features like these for gratis, Cognito Forms is an ideal choice.

Yous tin can separate your class up with logic sections, figure out totals with calculated fields, build repeating sections to use on multiple forms, and accept payments using its built-in integrations with Stripe (you can accept payments via PayPal or Foursquare past signing up for a paid program). Cognito Forms tin fifty-fifty turn your course results into a templated PDF document, and so you lot can send a formatted receipt to your customers.

This is a powerful prepare of features to have on its own, but information technology's fifty-fifty more than impressive given that Cognito lets you create an unlimited number of forms for gratuitous. Most services put a limit on how many forms y'all tin can make without paying, just Cognito doesn't. You'll hitting a limit if you demand to take more 500 responses per month, but if you don't striking that cap, yous tin keep creating forms to your center'due south content.

All of these features are bachelor in Cognito'south free program, minus payment processing fees if yous utilize the form to collect payments. Forms are besides relatively customizable: insert folio breaks to create multi-folio forms, or edit fonts, colors, and column widths. You can also use Zapier to connect Cognito Forms to thousands of other apps to streamline your course workflows.

Cognito Forms Price: Free for one user and unlimited forms with up to 500 class entries per calendar month; from $ten/month for the Pro program that includes ii users and up to ii,000 entries per month

Best gratuitous form architect for pop-up forms

HubSpot Form Builder (Spider web, iOS, Android)

If you want to create a form that pops up on certain pages, HubSpot's Form Architect is the app for you. Create forms that appear in pop-up overlays on certain pages or to certain visitors, forms that drop in at the top of the page after a certain amount of time, or forms that slide in on the left or right side of your webpage (advanced form targeting based on CTA clicks, state, device, or referral URL requires a premium programme).

HubSpot'due south pop-up forms are primarily designed to collect a few pieces of data, and so the simply available fields are email, starting time name, last proper name, and phone number (calculation custom fields requires a premium program). But if you're but collecting data for newsletter subscribers or new leads, that'due south probably all of the data y'all demand.

You can also use HubSpot Grade Builder to create more traditional, not-pop-up forms, and at that place's much more flexibility at that place. In that location are a few templates to choose from—mostly for marketing- or sales-related use cases—or build your own custom class using nearly 50 fields.

HubSpot Form Architect is function of its Marketing Hub product, which comes with a costless client relationship management (CRM) tool, and you use the CRM to consolidate details from class responses. Merely if yous adopt to use a different tool to view and manage your form responses, y'all can utilize 1 of HubSpot's Zapier integrations to send new contact details to Google Contacts, Mailchimp, Slack, Google Sheets, and more.

HubSpot Form Builder Price: Free for unlimited forms, questions, and responses and upwardly to one 1000000 contacts; from $50/month for Marketing Hub Starter that includes custom popular-upwardly form fields and lets you build forms without HubSpot branding.

Best free survey architect for gathering lots of responses

SurveyPlanet (Web)

Nearly of the survey builders on this list limit the number of responses yous receive per month. SurveyPlanet stands out because its free plan puts no limit on the number of surveys you can create, the number of responses yous tin can collect, or the number of questions you can ask, making information technology an ideal tool if you anticipate getting lots of responses to your surveys.

SurveyPlanet makes it like shooting fish in a barrel to build surveys. You lot don't even take to write your ain questions. For example, if you're trying to go production feedback, blazon product into its questions template search bar to see tons of pre-written questions you can grab and use in your survey. It's a great mode to avoid writing leading questions and to build a survey quickly.

If you desire to tweak more, SurveyPlanet lets you do that, too. Choose between a variety of themes that control your survey's color scheme, or have your questions display one at a time or all at in one case. The only downside is that you'll need to upgrade to export your survey results—but if its built-in reports are plenty, SurveyPlanet is an excellent complimentary option.

SurveyPlanet Price: Complimentary for unlimited surveys, questions, and responses; from $20/calendar month for the Pro plan to export survey results or build custom themes.

Best free survey builder for an extensive library of pre-written questions

SurveyMonkey (Web, iOS, Android)

When information technology comes to the book of pre-written questions, SurveyMonkey has all other apps beat out—hands down. Type a keyword into its Question Banking company search bar to go hundreds of results for pre-written questions, so click questions you like to add together them to your survey instantly. Or, use the "Build information technology for me" feature to answer a handful of questions that allow SurveyMonkey to create a finished survey for you lot.

The downside: The number of questions yous tin can ask and responses you can collect on SurveyMonkey's free plan is express. Y'all can only ask 10 questions and collect twoscore responses per survey, and yous'll have to upgrade to customize the design of your survey, add together a logo, or export your results. However, with i of SurveyMonkey's Zapier integrations, you tin can ship results to Google Sheets or Excel automatically, even if you're on the gratuitous plan.

In add-on to its large library of pre-written questions, SurveyMonkey as well provides one of the best mobile survey experiences. Each question has enough of white space above and below it, the buttons are big so they're easy to click, and a step indicator lets respondents know exactly how many more questions they have to answer at each pace forth the way.

SurveyMonkey Cost: Free for unlimited surveys, 10 questions/survey, and 40 responses/survey; from $32/month for the Advantage Annual personal plan that includes unlimited questions, up to 5,000 responses/year, skip logic, and data exports

Best gratuitous survey architect for business-oriented surveys

Zoho Survey (Web, iOS, Android)

Zoho Survey has pretty much everything you lot need to create either detailed forms or simple polls and surveys, all with more than response options than yous'll get in other gratis apps. Its pool of form templates and question library are particularly geared toward concern-oriented needs, so it's meliorate suited for handling problems reports and atomic number 82 generation than organizing altogether parties or movie nights.

To start, Zoho Survey lets you lot add together more than than 25 question types, including things like Net Promoter Score, ratings, and drag-and-drop rankings that many other apps don't support. It too offers pre-written questions like SurveyMonkey and SurveyPlanet.

On the free plan, you tin can create up to three forms and receive up to 500 responses per month. And while y'all can access responses in Zoho's app or consign them equally a PDF or CSV, you lot'll take to upgrade to export them as an XLS file. Overall, information technology's a flexible tool that could be perfect if yous don't need to brand as well many forms.

Zoho Survey Cost: Costless for 3 forms and 500 responses/month; from $10/calendar month for the Basic plan that includes unlimited forms, ten,000 responses/month, and XLS exports

Best free form builder for building forms from a template

Jotform (Web)

If you don't want to waste any time building a class yourself, Jotform almost certainly has you covered. It has a massive library of over 10,000 pre-existing form templates in a diversity of categories. There are hundreds, if not thousands, of forms in categories like gild forms, issue registration forms, and applications.

You can search through Jotform's library by the blazon of survey you're looking for, or you lot can filter by industry. Almost of the form templates are sorted into industries like didactics, healthcare, and marketing. There's besides a search box, so yous tin can await for the exact form you lot demand.

In one case yous option a form template, you tin can tweak the form using a drag-and-driblet editor that shows y'all exactly how all the changes you make will await right in the window. When you lot're done, publish the course and share with a link, embed code, e-mail campaign, or even generate a fillable PDF.

You can likewise use Jotform's Zapier integration to transport any submissions from your forms to your calendar, become a ping in Slack, or update contacts in your CRM or email marketing tool. This works specially well if y'all eventually want to use Jotform to accept payments or manage your inventory (some of which requires an upgraded plan).

Jotform Price: Complimentary for 5 forms and up to 100 responses/month; from $24/month for a Bronze program with upward to 25 forms and 1,000 responses/month

Best gratis class architect for attractive-looking forms

forms.app (Web)

There's something to exist said for curbside appeal, and if your business depends on good branding, and so forms.app is one of the all-time tools yous can accept in your belt. This service has a wide selection of dozens of bright, bonny themes. Whatever your company's branding, you can probably notice a expect that fits your design artful—and use it with a unmarried click.

If you're not finding what you're looking for, though, forms.app also offers tools to customize the font, colors, button borders, and background epitome to your liking. If that's still non enough customization, you can tweak the design of the grade fifty-fifty further with custom CSS, which is often a paid feature of other apps, but is entirely costless here.

Forms.app lets you create upwardly to 10 forms and receive upwards to 150 responses per month. It also has an odd limitation of up to 1,000 course views per month, and so fifty-fifty if you don't hitting your other limits, you might terminate up hitting a limit if too many people view your forms without really submitting them. However, unless you lot anticipate less than 15% of your audience actually finishing a grade, this might not be an upshot for you.

With forms.app's Zapier integration, you lot tin can also send new form submissions to Trello, Gmail, Mailchimp, or a host of other services y'all utilize to manage your business.

forms.app Price: Free for 10 forms, 150 responses/calendar month, and 1,000 grade views/month; from $ix/month for a Basic programme with up to 25 forms, 1,000 responses/month, and 5,000 form views/month.

Finding the best free form app or survey builder

Each of the tools on this list makes information technology easy to create and share forms and surveys, so how do you choose the right ane? Information technology boils down to what features are about important to y'all.

If you need to create lots of forms/surveys and have unlimited responses, choose Google Forms, Microsoft Forms, or SurveyPlanet. If y'all demand assistance writing questions, yous'll probably have the all-time luck with SurveyMonkey. For more advanced capabilities, cull Cognito Forms or Zoho Survey. Or if yous're looking for something specific similar popular-up forms, easy templates, or attractive-looking forms, try HubSpot, Jotform, or forms.app, respectively.

The best part: since all of the tools are gratuitous, yous can try as many every bit y'all want before choosing ane to use long-term.

Originally published in September 2017 by Matthew Guay, this post has since had contributions from Jessica Greene, Emily Esposito, and Eric Ravenscraft.

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